# The 3-Directive Playbook — DistriDash Documentation

> How DistriDash turns raw conversion data into clear, weekly instructions on what to write and what to avoid.

- **Page URL**: [https://distridash.com/docs/playbook](https://distridash.com/docs/playbook)
- **AI Context**: [https://distridash.com/docs/playbook/llms.txt](https://distridash.com/docs/playbook/llms.txt)

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## Documentation Navigation

- **Introduction**: [Web](https://distridash.com/docs) | [AI](https://distridash.com/docs/llms.txt)
- **Content Archetypes**: [Web](https://distridash.com/docs/content-archetypes) | [AI](https://distridash.com/docs/content-archetypes/llms.txt)
- **Smart Links & Dark Social**: [Web](https://distridash.com/docs/smart-links) | [AI](https://distridash.com/docs/smart-links/llms.txt)
- **Blog (Vanity Metrics Article)**: [Web](https://distridash.com/blog/vanity-vs-revenue-metrics) | [AI](https://distridash.com/blog/vanity-vs-revenue-metrics/llms.txt)
- **Home / Waitlist**: [Web](https://distridash.com) | [AI](https://distridash.com/llms.txt)

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# The 3-Directive Playbook

Most analytics tools present you with a wall of graphs, pie charts, and tables, leaving you to ask: *"Okay, so what do I actually write tomorrow?"*

DistriDash rejects passive dashboards. Instead, it turns your post conversion numbers into **three plain-English weekly directives**:

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## 1. 🟢 Double Down
These are the exact message formats, channels, and posting windows that produce the **highest revenue per hour spent**.

When you see a Double Down recommendation, it means the data has proven this combination reliably makes money.

> **Example in your playbook:**  
> *"Pain-first founder stories in r/SaaS with a specific dollar figure in the title, posted Tuesday mornings, average **$412 in revenue** per post. Double down here this week."*

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## 2. 🟡 Test Next
These are promising creative angles that showed early buying intent, but need 1 or 2 more posts to confirm the pattern before you make them a regular habit.

> **Example in your playbook:**  
> *"Original data posts in r/webdev generated strong visitor interest and 1 paid annual customer from 2 attempts. Worth running 2 more experiments before promoting to your core playbook."*

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## 3. 🔴 Stop Doing
Knowing what **not** to do saves more founder time than anything else.

These are formats that may generate clicks, likes, or upvotes, but consistently result in zero revenue.

> **Example in your playbook:**  
> *"Direct feature announcements on Hacker News have generated 6 posts, 14,000 visitors, and **$0 in Stripe revenue**. Stop spending time on this angle."*

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## A Real-World Story: Comparing Two Posts

To see how this works in practice, imagine you published two Reddit posts last week:

### Post A (In r/SaaS)
- **Title:** *"We hit $9,000 MRR in 12 months. Here is the exact organic stack we used."*
- **Format:** Founder Story + Data Breakdown.
- **Engagement:** 1,200 visitors, 87 signups, 12 paying customers.
- **Result:** **$348 in revenue** for 3 hours of work.

### Post B (In r/startups)
- **Title:** *"How do you all handle organic marketing attribution?"*
- **Format:** General Discussion Question.
- **Engagement:** 400 visitors, 6 signups, 0 paying customers.
- **Result:** **$0 in revenue** for 1 hour of work.

### What DistriDash Tells You After 15 Posts

Once you have a steady stream of posts logged, DistriDash looks across all your data and reveals:

- Posts with a **specific number in the title** average **$290 per post**, while posts without a number average **$34**.
- Posts in **r/SaaS** generate **4.1x more revenue per visitor** than posts in **r/startups**.
- Replying to comments **within the first 30 minutes** increases downstream conversions by **2.7x**.

The repeatable formula isn't just *"post on Reddit"*. It is:

> **Specific number + Founder struggle + r/SaaS + Tuesday morning + Fast comment replies.**

That is a repeatable business playbook you can rely on every single week.