# The 8 Content Archetypes — DistriDash Documentation > How DistriDash classifies post styles to uncover which messages drive sales versus empty views. - **Page URL**: [https://distridash.com/docs/content-archetypes](https://distridash.com/docs/content-archetypes) - **AI Context**: [https://distridash.com/docs/content-archetypes/llms.txt](https://distridash.com/docs/content-archetypes/llms.txt) --- ## Documentation Navigation - **Introduction**: [Web](https://distridash.com/docs) | [AI](https://distridash.com/docs/llms.txt) - **Smart Links & Dark Social**: [Web](https://distridash.com/docs/smart-links) | [AI](https://distridash.com/docs/smart-links/llms.txt) - **The 3-Directive Playbook**: [Web](https://distridash.com/docs/playbook) | [AI](https://distridash.com/docs/playbook/llms.txt) - **Blog**: [Web](https://distridash.com/blog) | [AI](https://distridash.com/blog/llms.txt) - **Home / Waitlist**: [Web](https://distridash.com) | [AI](https://distridash.com/llms.txt) --- # The 8 Content Archetypes When you post on social media, you aren't just sending "traffic" to your website. You are testing different **ways of communicating with potential customers**. A technical deep-dive, an honest founder confession, and a promotional discount code all attract completely different types of people. DistriDash automatically analyzes your posts and classifies them into **8 core content archetypes** so you can see which styles actually bring in paying customers. --- ## 1. Pain-First Founder Stories *Relatable narratives about real struggles, pivots, and lessons learned.* - **What it sounds like:** *"I wasted $14,000 trying to get our first 50 customers. Here is what finally turned things around."* - **Why it converts:** People buy from people they trust. By starting with genuine pain, you build instant credibility before mentioning your product. - **Typical performance:** Often generates high-intent buyers and long-term customers. --- ## 2. Technical Teardowns & Architecture *In-depth breakdowns showing how you built something, solved an engineering bottleneck, or optimized a workflow.* - **What it sounds like:** *"How we reduced our database query response time by 80% using redis caching."* - **Why it converts:** Demonstrates hard technical competence. Engineers and builders buy when they see you understand their craft. - **Typical performance:** Moderate view counts, but extremely high conversion rates among technical buyers. --- ## 3. Problem vs. Solution Comparisons *Highlighting the contrast between outdated manual workflows and the modern alternative.* - **What it sounds like:** *"Why software founders are ditching manual Google Sheets to track customer attribution."* - **Why it converts:** Directly targets people who are already suffering from the exact problem your software solves. - **Typical performance:** Attracts solution-aware buyers who are ready to make a purchase decision quickly. --- ## 4. Original Data & Industry Drops *Sharing proprietary data, surveys, or benchmarks your product gathered.* - **What it sounds like:** *"We analyzed 10,000 organic SaaS posts — here is what actually made money."* - **Why it converts:** Builds authority, earns natural backlinks, and gets cited by industry peers and AI search engines. - **Typical performance:** High reach with strong compound traffic over weeks and months. --- ## 5. Customer Case Studies & Results *Detailed breakdowns of how a real customer achieved a measurable result.* - **What it sounds like:** *"How an indie developer went from $200 MRR to $4,500 MRR in 90 days."* - **Why it converts:** Eliminates skepticism by providing social proof that your solution works in the real world. - **Typical performance:** Converts buyers who were on the fence or comparing alternatives. --- ## 6. Discussion & Question Prompts *Asking communities genuine questions to understand their current challenges.* - **What it sounds like:** *"For bootstrapped founders: how do you currently know which Reddit posts bring in customers?"* - **Why it converts:** You don't pitch directly here. Instead, it sparks conversation, surfaces objections, and seeds future high-converting posts. - **Typical performance:** High comment engagement, low immediate sales, but invaluable customer research. --- ## 7. Product & Feature Showcases *Direct changelogs, demo videos, and feature launch announcements.* - **What it sounds like:** *"We just launched our new tracking link generator. Check it out!"* - **Why it matters:** Good for keeping existing users excited, but often penalized by community algorithms on Reddit and Hacker News if overused. - **Typical performance:** Best used sparingly or when a major milestone is reached. --- ## 8. Lightweight & Relatable Engagement *Quick observations, humor, or community-native memes.* - **What it sounds like:** *"Watching Google Analytics show 5,000 visitors from Reddit and Stripe showing $0."* - **Why it matters:** Great for top-of-funnel reach and brand recognition, but rarely leads directly to checkout. - **Typical performance:** High vanity views, low financial return. --- ## How DistriDash Uses Archetypes Instead of telling you a vague statement like *"You should post more on Reddit"*, DistriDash compares archetypes against your Stripe sales: > **DistriDash Insight:** > *"On Reddit, your **Pain-First Founder Stories** generate **$348 per post**, while your **Product Showcases** generate **$0**. Focus your time on founder stories."* This allows you to stop guessing and double down on the exact storytelling styles that grow your business.